Data-driven Marketing – alle Bücher

Colja M. Dams
Data-driven Live-Marketing

Digitale Kommunikation steht unter Druck, Aufmerksamkeit wird knapper -- deshalb gewinnen Live-Events enorm an Bedeutung. Doch erfolgreiche Events entstehen heute nicht mehr durch Bauchgefühl oder rückbli…

lieferbar innerhalb 2-3 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

lieferbar innerhalb 2-3 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

lieferbar innerhalb 2-3 Wochen

Buch

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analyt…

lieferbar ab 20.7.2026.

Buch

Xiaojing Dong
Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

sofort lieferbar

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who…

lieferbar innerhalb 2-3 Wochen

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who…

lieferbar innerhalb 2-3 Wochen

Buch

Charles Shaw
Causal Inference in Marketing: A Practical Toolkit for Panel Data

The global advertising market is roughly US$1.1 trillion, before accounting for the wider investments firms make in pricing, promotions, loyalty, and customer acquisition. Yet the evidence used to measure…

lieferbar ab 27.11.2026.

Buch

Charles Shaw
Causal Inference in Marketing: A Practical Toolkit for Panel Data

The global advertising market is roughly US$1.1 trillion, with digital channels accounting for most of that activity. Marketing measurement therefore increasingly depends on complex data environments: hig…

lieferbar ab 27.11.2026.

Buch

Jonas Rashedi, Dirk Rohweder
Das Online-Targeting der Zukunft

Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unter…

sofort lieferbar

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

lieferbar innerhalb 1-2 Wochen

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills. Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate …

lieferbar innerhalb 2-3 Wochen

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills. Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate …

lieferbar innerhalb 2-3 Wochen

Buch

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

Data-Driven Modeling

Equip yourself with the essentials of informed decision-making with this practical guide to mastering data-driven modeling and extracting actionable, meaningful patterns from the vast sea of modern data.I…

lieferbar in mind. 4 Wochen

Buch

Data-Driven IoT Ecosystems

Advances in Computational Collective Intelligence

The Internet of Things (IoT) is a transformative technology reshaping the way data is collected, processed, and analyzed. By seamlessly connecting devices, edge platforms, and cloud infrastructures, IoT c…

lieferbar ab 12.10.2026.

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

lieferbar innerhalb 2-3 Wochen

Buch

Violaine Roussel
Data-Driven Hollywood

The rise of Hollywood's data and algorithm specialists and their growing influence on creative decisionsIn Hollywood today, thousands of data specialists work for streaming video platforms, playing a role…

lieferbar innerhalb 2-3 Wochen

Buch

Violaine Roussel
Data-Driven Hollywood

The rise of Hollywood's data and algorithm specialists and their growing influence on creative decisionsIn Hollywood today, thousands of data specialists work for streaming video platforms, playing a role…

lieferbar innerhalb 2-3 Wochen

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

lieferbar innerhalb 2-3 Wochen

Buch

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